Showing posts with label Toys. Show all posts
Showing posts with label Toys. Show all posts

Saturday, August 13, 2011

Zeroids: the Return




Moonstone Comics, a printer that specializes in books based on pulpy pop culture artifacts like Buckaroo Banzai, the Captain Action toy line, and Lee Falk's Phantom, are right now publishing a comic based on the robot toy line the Zeroids.

The Zeroids were basically early 1960s predecessors of the Transformers. If the Transfomers had versions on Earth-2, this is what they would look like. And from the sound of things, the Zeroids were even cooler as toys, with vehicles that came right with the figure, crazy-powerful interior motors, magnetic power-actions, and one even has an interior set of wires and batteries to make a playset light up.




What's strange is that the Moonstone Zeroids comic basically follows the blueprint of the Michael Bay Transformers movie, which might as well be called "People Who Know Transformers," with the main characters being a couple of military guys and Megan Fox. In the case of Zeroids this is a little more okay, since while Transformers was wonderfully peopled to the point there's no excuse for pointless human characters, there's a lot less for Zeroids to work with, a barely filmable toy "line" that has a huge gaping deficiency: no real villains.

I never understood why you can't have the robots be the main characters. Children have an instinctive sympathy with unusual creatures. There was a story where C.S. Lewis got a letter where a concerned mother told him her son preferred Narnia's Lion-Jesus Aslan over the actual Jesus. C.S. Lewis's response was surprisingly rational, along the lines of "of course he does, that's how the minds of little boys work." The logic behind emphasizing human characters is the same mistake that people make when they put little kids in adventure stories: "in order to appeal to little kids we have to have little kids in the story."




The main human hero is basically Megan Fox in every way: a sorority girl who is the daughter of the scientist who originally built the Zeroids. This is unsurprising. If they ever do a remake of the caveman movie 1,000,000 BC, you can bet the main character will be a woman since the only thing anybody remembers about the Hammer film is that Raquel Welch was in it...despite the fact she doesn't really do anything and was a supporting character.

As an aside, I don't actually have a problem with Megan Fox, who was overexposed to the point of annoyance, but was not really a terrible person or actress. Yeah, she didn't turn out a great performance in those movies, but what did you idiots expect? Oscar-caliber performances produced by that well-known actor's director, Michael Bay?




The comic Zeroids: the Return basically duplicates the Michael Bay school of film-making down to very unusual and idiosyncratic elements like uncomfortable race-humor that ends up being borderline racist itself. The book is trying to sell itself on camp, including a zombie invasion (something I doubt was a part of the original toyline). I appreciate it is self-aware enough to understand a book like this works by nostalgia, so get as nostalgic and campy and don't take yourself too seriously. You can either be campy or play it straight, not both, and certainly not a muddled mixture of both like the Bay movies, and I doubt robots that look like this would lend themselves to being played entirely straight.

Because of the emphasis on the human characters and the disaster movie elements, I wouldn't recommend Zeroids: the Return unless you really love the toys and were waiting for something to be done with them like manna from heaven. Still, one thing did interest me: a Zeroids-website owner cropped every picture of the comic cover to exclude the sexy girl, a hilarious act of Calvinist prudery that defies parody.

Wednesday, January 20, 2010

Oreo Barbie


I for one, love the Oreo Barbie doll for the multiple levels of unintentional humor, especially since most black Barbies always look like shallow upper-middle-class, materialism-minded BAPs anyway.

For a bit of background: a Caucasian Barbie was sold as a tie-in promotion to Oreo cookies (these crosspromotions are relatively common - remember Pepsi Optimus Prime?), and it sold so well that they decided to do a black version of the same doll. And apparently nobody stood up and said this was the most terrible idea in history.

I swear, Mattel must have the most hilariously clueless people on the face of the earth, like every level is staffed and headed by Larry David. It's like almost everything they do ends up either unintentionally offensive or a camp classic, like the George Michael looking "earring Ken" that is a top seller in the gay community. This sort of thing keeps on happening over and over, mostly when they try to make an effort to be "understanding." For instance, remember Barbie's friend Share-A-Smile Becky, a doll that had a pink wheelchair? The best part was that Share-A-Smile Becky's wheelchair didn't fit inside Barbie's dream house.

I had a friend that did a semester of study at the Mattel accounting office, and those of us in my college clique were thrilled to hear his stories about that workplace. The company that make Barbie really does have a hilariously reactionary, regressive and paranoid corporate culture. The office is like a throwback to the 1950s: it has a fully stocked bar, and sexual harassment was rampant. Minorities aren't exactly overrepresented, either...this is one of those situations where if only one black person had pointed out that a black Oreo Cookie Barbie was a terrible idea, the idea might have stopped before it got too out of hand.

Coming out of this climate, it's no surprise they keep on putting their foot in their mouths.